Differences in data to be collected
It’s a rough image, though, Google Analytics collects information on user attributes such as male and female users, as well as information such as “they viewed this page at this time.”
QA Heatmap Analytics, on the other hand, captures detailed, anonymized user behavior on the site, such as mouse clicks and in-page scrolling.
Differences in appearance and operability
While Google Analytics is a statistical* tool, QA Heatmap Analytics is oriented towards intuitive and visual tools. While there is some overlap, the two are complementary.
*The next Google Analytics App+Web property is event-driven, so the data is a little closer in concept to QA Heatmap Analytics, but Google Analytics tends to have a rough data granularity due to data capacity issues, and it is also difficult to set up, so we believe that the two are complementary.
Data that can easily make a difference in numbers and data
Page browsing time and time spent on site
QA Heatmap Analytics measures the actual time a user takes a browsing action with an accuracy of ±3 seconds. Since the plugin is measuring actual browsing behavior, for example, it does not count the time spent while the user is browsing another site in the browser or operating another application.
On the other hand, Google Analytics keeps track of the time each page is viewed, and the page view time is determined by the difference in the times.
Therefore, there will be the defferences like following:
- If a user opens a mailer while browsing a site, sends an email for 5 minutes, and then comes back to the browser to start again, the time spent on the site will always be more than 5 minutes in Google Analytics. On the other hand, QA Heatmap Analytics does not measure those 5 minutes. Therefore, the time spent on the site will generally be shorter in QA Heatmap Analytics.
- In Google Analytics, the time spent on a bounced page is zero (because no difference is required), but in QA Heatmap Analytics, the time spent on a bounced page is also recorded.
Number of users and sessions
Google Analytics basically records access to your site the moment it is accessed, depending on where you put the tag.
QA Heatmap Analytics, on the other hand, captures data only after a user has begun to take action, so it is highly likely that users who bounce off the site within a second or so of browsing will not be recorded.
Therefore, in general, QA Heatmap Anlytics tends to have a lower number of users and sessions than Google Analytics data. The difference is often a few percent, but if a site has a lot of bounces within a few seconds, the difference tends to be larger.
Also, unlike Google Analytics, QA Heatmap Analytics is not affected by the ITP (Intelligent Tracking Prevention) feature that iOS uses, so you won’t see an increase in new users only on iOS. For more details, please refer to ‘Users and Sessions‘.
– If the values in Google Analytics and QA are significantly different
You may be experiencing a problem. For more information, please see ‘Google Analytics and QA values are very different‘.