Processing URL parameters

QA Analytics considers URLs with different URL parameters as different pages.

However, for some special URL parameters below, special processing is performed.

What is determined to be a special URL parameter in QA Analytics:

URL parameterSignificanceProcessing
?sWordPress standard site searchStore keywords and consider them as access to the ?s page.
?utm_xxxGoogle Analytics URL parameterThe same determination as Google Analytics is used, and the access is considered to be to a page without the utm parameter. Only four parameters are considered: campaign (utm_campaign), source (utm_source), media (utm_medium), and term (utm_term). Other utm-related parameters are ignored.
?gclidAccess from Google AdsConsidered as access from Google ads (cpc), excluding gclid parameter
?_gaURL parameters given by Google Analytics cross-domainDeemed to be access to the page without _ga parameter
?fbclidFrom FacebookSet “utm_source=facebook” and “utm_medium=social” and consider the access without the fbclid parameter
?twclidFrom TwitterSet “utm_source=twitter” and “utm_medium=social” and consider the access without the fbclid parameter

Related Articles